| Radio Spots |
| by Do-While Jones |
"In exchange for obtaining a valuable license to operate a broadcast station using the public airwaves, each radio and television licensee is required by law to operate its station in the 'public interest, convenience and necessity.' " 1
You can help Science Against Evolution by asking your local radio station to broadcast our 30-second public service announcements. Your local radio station might not only be willing to do this, or they might actually be eager to do it. Here's why.
| Applications for License Renewal. Licenses expire and renewal applications are due on a staggered basis, based upon the state in which the station is licensed. Before we can renew a station's license, we must first determine whether, during the preceding license term, the licensee has served the public interest; has not committed any serious violations of the Communications Act or the FCC's rules; and has not committed other violations which, taken together, would constitute a pattern of abuse. 2 |
Each radio station must maintain a "public inspection file" documenting how the station served the public interest. One of the ways a station can prove that it served the public interest is by broadcasting Public Service Announcements free of charge.
Many modern radio stations are largely automated. They receive program material via satellite. This program material could be music or a syndicated talk show. The program material has certain designated times when the local radio station can insert commercials. If the local radio station doesn't sell enough commercials, they have to broadcast something to fill the time. Radio stations do this in one of two ways.
First, they can broadcast paid commercials additional times for free. This makes the advertisers happy because they get more advertising than they paid for; but it also tells advertisers that they really don't need to buy so many commercials. They can buy fewer commercials, but the radio station will broadcast them just as often as they used to because they have to fill the time. This reduces the radio station's revenue, so the radio station would rather not do this too often.
The second way to fill the time is to broadcast Public Service Announcements. This forces advertisers to pay for their commercials, and scores the radio station points with the FCC when it comes time to renew their license. Your local radio station might be looking for 30-second Public Service Announcements that they can broadcast to fill time. You can give them some. We have converted six of our Seventy-five Theses to audio format.
Let us emphasize that radio stations are not required to broadcast Public Service Announcements. You cannot demand that they do. But it doesn't hurt to ask. Some radio stations, especially those targeting Christian or conservative listeners, might be eager to broadcast our spots. Other radio stations might not.
Our radio spots are easy to obtain. Just go to http://scienceagainstevolution.org/radio.htm. At the bottom of the page right-click on these links: Thesis 12; Thesis 39; Thesis 47; Thesis 56; Thesis 70; and Thesis 74. "Save link target as" files on your disk drive. Burn them on an audio CD that you can take to the radio station. Or, simply ask the radio station to use their computer to download these six 30-second spots.
If your local radio station does agree to broadcast our Public Service Announcements, please send an email to radio@ScienceAgainstEvolution.org telling us what station is broadcasting our spots. Thanks!
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Footnotes:
1
http://www.fcc.gov/mb/audio/decdoc/public_and_broadcasting.html
2
ibid.